PPC Campaign Builds.
Full campaign builds from a brief — structure, keywords, RSAs, budgets — delivered paused for one-click human launch. The AI employee builds via API against the approved media plan, so nothing goes live without a person clicking activate.
How the AI employee does it
(from the Paid Ads Manager playbook)Start from the approved plan — budgets, targets, and guardrail thresholds are hard-coded limits, not prompt text
Build via API in paused state — campaigns, ad groups, keywords, and creatives assembled from the brief
Human approves, agent activates — one-click launch after the client reviews the build
Hand off to the daily loop — the new campaign enters pacing, negatives, and testing routines
Tools on the job
(official APIs)Google Ads APIMeta Marketing APILinkedIn Marketing API
Full stack on the Paid Ads Manager knowledge base.
Measured by
(the number that matters)ROAS / CPA vs target — clients expect 3:1-4:1 ROAS, anchored against WordStream/HockeyStack benchmarks
Every action logged and reviewable — how trust works here.
Related tasks
(the staff work together)Put this on someone's desk
(alpha)Marcus (Ext. 102) handles ppc campaign builds as part of the Paid Ads Manager seat — flat from $499/agent/mo, one agent per dedicated machine. Build the staffer.