SEO, AEO, GEO: what actually changed.
Search didn't die — it multiplied. How we get clients ranked on Google, cited in AI Overviews, and recommended by ChatGPT.
- Search
- Visibility
- Coming soon
(Journal)
Notes from the floor.
Field notes on AI employees, outbound, search visibility, and what actually works.
Why AI cold calls revive dead leads.
Your CRM is full of leads everyone gave up on. Here's what happens when a voice agent calls every single one back.
- Outbound
- Sales
- Coming soon
Guardrails: how we keep AI accountable.
Approval gates, escalation rules, and full work logs — the operating system that keeps our AI staff accountable.
- Trust
- Operations
What AI design can and can't do.
AI turns one concept into a hundred variants overnight. It still can't tell which one is right — that's the human's job.
- Design
- Candor
- Coming soon