Negative Keyword Audits.
A weekly Google search-term audit that stops paying for clicks that never convert. The AI employee reads the search-term report, identifies wasted spend, and pushes negative keywords automatically, with every change logged with its rationale.
How the AI employee does it
(from the Paid Ads Manager playbook)Audit search terms weekly — the full report reviewed against conversion data, not vanity metrics
Push negatives automatically — irrelevant and wasted-spend terms blocked at the campaign or account level
Anchor to GA4 truth — down-funnel conversions decide what counts as waste, not platform metrics
Log the changes — every negative added recorded in the change journal with rationale
Tools on the job
(official APIs)Google Ads APIGA4Google Sheets
Full stack on the Paid Ads Manager knowledge base.
Measured by
(the number that matters)Wasted spend removed per weekly audit, in service of the 3:1-4:1 ROAS clients expect
Every action logged and reviewable — how trust works here.
Related tasks
(the staff work together)Put this on someone's desk
(alpha)Marcus (Ext. 102) handles negative keyword audits as part of the Paid Ads Manager seat — flat from $499/agent/mo, one agent per dedicated machine. Build the staffer.