Ad Budget Pacing.
A morning spend pull across Google, Meta, and LinkedIn every day, so budget never bleeds unwatched. The AI employee checks pacing versus plan, flags zero-delivery days and ad disapprovals, and reallocates within hard caps — big moves queue to Slack for sign-off.
How the AI employee does it
(from the Paid Ads Manager playbook)Pull spend every morning — pacing vs plan across all three platforms, zero-delivery days and disapprovals flagged
Move within hard caps — reallocate to winners and adjust tCPA/tROAS targets inside approved money ceilings
Queue big moves — any budget or bid change over 20% goes to Slack for human sign-off
Log every change — rationale recorded in an immutable change journal
Tools on the job
(official APIs)Google Ads APIMeta Marketing APIGA4Slack
Full stack on the Paid Ads Manager knowledge base.
Measured by
(the number that matters)Budget pacing accuracy — spend within ±5-10% of plan, no month-end blowouts or dark days
Every action logged and reviewable — how trust works here.
Related tasks
(the staff work together)Put this on someone's desk
(alpha)Marcus (Ext. 102) handles ad budget pacing as part of the Paid Ads Manager seat — flat from $499/agent/mo, one agent per dedicated machine. Build the staffer.