PPC Performance Reporting.
A weekly client report that combines Google, Meta, and GA4 data with a written what-happened-and-why narrative — not a wall of screenshots. The AI employee anchors performance to down-funnel conversion truth and keeps every action in an immutable change journal.
How the AI employee does it
(from the Paid Ads Manager playbook)Combine the sources — Google Ads, Meta, and GA4 pulled into one weekly view
Write the narrative — what happened, why, and what changes next, in plain language
Publish the dashboard — delivered via Sheets or Looker Studio on schedule
Deep-dive monthly — test results and reallocation recommendations in the monthly report
Tools on the job
(official APIs)GA4Looker StudioGoogle SheetsSlack
Full stack on the Paid Ads Manager knowledge base.
Measured by
(the number that matters)Report delivered on schedule weekly, with spend held within ±5-10% of plan and every change traceable in the journal
Every action logged and reviewable — how trust works here.
Related tasks
(the staff work together)Put this on someone's desk
(alpha)Marcus (Ext. 102) handles ppc performance reporting as part of the Paid Ads Manager seat — flat from $499/agent/mo, one agent per dedicated machine. Build the staffer.