Ad Creative Testing.
Structured Meta creative tests without the babysitting. The AI employee launches copy and image variants in a paused state for one-click human approval, then detects fatigued ads — rising frequency, decaying CTR — and pauses them before performance rots.
How the AI employee does it
(from the Paid Ads Manager playbook)Launch variants paused — copy and image tests built via API, activated only after client approval
Detect fatigue — rising frequency and decaying CTR trigger an automatic pause
Keep the winners — test results decide which creatives stay and which get replaced
Report the tests — structured test outcomes in the weekly report, every action logged
Tools on the job
(official APIs)Meta Marketing APIAdCreative.aiSlack
Full stack on the Paid Ads Manager knowledge base.
Measured by
(the number that matters)Testing velocity — structured tests run per month and the percentage producing a kept winner
Every action logged and reviewable — how trust works here.
Related tasks
(the staff work together)Put this on someone's desk
(alpha)Marcus (Ext. 102) handles ad creative testing as part of the Paid Ads Manager seat — flat from $499/agent/mo, one agent per dedicated machine. Build the staffer.